Profile and Mission of Dollar General About Us
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In Dollar General, you'll find a company that embraces substance and simplicity. Our mission is to serve others. And, we think our customers are best served when we keep it real and keep it simple.

We build and run convenient-sized stores to deliver everyday low prices on products that our customers use every day. We have successfully done so for many years.

We deliver a smarter, easier shopping solution accessible to more consumers. Our goal is to provide our customers a better life and our employees opportunity and a great working environment.





Dollar General stands for convenience, quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. We design small neighborhood stores with carefully edited merchandise assortments to make shopping simpler. We don't carry every brand and size, just the most popular ones.

Dollar General saves you time by staying focused on life's simple necessities: laundry detergent, toilet paper, soap, shampoo, socks and underwear...maybe a gadget or two that you just can't live without. The average Dollar General customer completes her shopping trip in less than 10 minutes.




For people entering the workforce for the first time, Dollar General stores provide an ideal foundation of basic work skills along with competitive wages and benefits. Experienced workers are drawn to the opportunity to grow with one of the fastest-growing retailers in America. Celebrating excellence is a hallmark of Dollar General's culture, whether you work in a store, a distribution center or at the store support center.




We promote a spirit of involvement, and we carry Dollar General's mission to serve deep into the communities we call home. Through our charitable outreach, we strive for a real and lasting impact on individuals and their families.

Literacy is the foundation for improving the quality of life for many Americans. Nationwide, more than 40 million adults can't read well enough to fill out a job application or read a book to their children. Inspired by one of the company's founders, who had only a third-grade education, Dollar General today helps thousands of individuals take their first steps toward literacy, a general education diploma or English proficiency.