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Mission & Profile

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Our Mission

In Dollar General, you'll find a company that embraces substance and simplicity. Our mission is Serving Others. For more than 75 years, we have served communities with convenient-sized stores to deliver everyday low prices on products that our customers use every day. We deliver a smarter, easier shopping solution accessible to more consumers. More..

Our goal is to provide our customers and communities a better life and our employees with opportunity and a great working environment.