2012-2013 CUSTOMER SATISFACTION SURVEY
SWEEPSTAKES OFFICIAL RULES



NO PURCHASE OR PAYMENT OR SURVEY PARTICIPATION NECESSARY TO ENTER OR WIN. A
PURCHASE OR SURVEY PARTICIPATION WILL NOT IMPROVE ONE'S CHANCES OF WINNING. VOID
WHERE PROHIBITED.


1. ELIGIBILITY: This Sweepstakes is offered to legal residents of the U.S. who are age eighteen (18) or
older as of the first day of each "Sweepstakes Period" listed on the "SWEEPSTAKES ENTRY
SCHEDULE" below, and who are physically located within the United States (hereafter "Territory") and
who are not employees of Dollar General Corporation ("Sponsor"), Administrator, or any of its or their
parent companies, subsidiaries, affiliates, assigns, advertising, or research and promotion agencies.
Members of the immediate family of persons above (spouses, children, siblings, in-laws and members of
the same household [whether related or not]) are not eligible. Void in Rhode Island, Canada, Puerto Rico,
Guam, U.S. Virgin Islands and any other U.S. possession or territory and where prohibited or restricted
by law. Promotion is subject to all federal, state, provincial and local laws and regulations.

2. ENTRY: Sweepstakes occurs monthly, according to the Dollar General Sweepstakes Entry Schedule chart
below; beginning February 4, 2012 at 12:00:01 a.m. Eastern Time (ET) and ending February 1, 2013 at
11:59:59 p.m. Eastern Time (ET). Participants may enter during each listed "Sweepstakes Period". There
are two ways to enter:

a. Eligible customers of participating Dollar General® retail locations will receive a cash register receipt
inviting them to call a toll-free telephone number (1-866-214-5750) or visit the Internet address
(http://www.DollarGeneralSurvey.com) to participate in a Survey and/or enter the Sweepstakes.
Customers who receive an official Survey Code can complete a customer satisfaction survey online during
a Sweepstakes Period (a "period" being defined as between 12:00:01 a.m. (ET) on the first day of a
monthly sweepstakes period and 11:59:59 p.m. (ET) on the last day of that monthly sweepstakes period)
in order to enter for that period's drawing.

b. Alternatively, any eligible person may enter the drawing by hand printing their full name, street address
(no P.O. Boxes), city, state, zip code, home telephone number, e-mail address and age on a 3½" X 5"
postcard and mailing it, first-class U.S. postage prepaid, inside a standard #10 size business envelope
with a handwritten address to: Dollar General Customer Satisfaction Survey Sweepstakes, P.O. Box
690, Georgetown, CT 06829-0690. All mail-in entries must be postmarked on or before the last day
of a sweepstakes period and received by the 7th day of the immediately following period for entry
into that period's drawing. If the last day of a period and/or the 7th day of the immediately following
period falls on a Sunday or a government Holiday, the entry may be postmarked or received (as
appropriate) on the immediately following business day. Entries must be submitted individually in each
envelope with the entry address handwritten thereon. No mechanical reproductions or facsimiles will be
accepted. Any alterations or forged entries will void the entry. Any entries not received in envelopes
will be disqualified. Any professionally or mechanically printed entry forms other than those hand
written on a plain 3½" X 5" postcard will be disqualified. Illegible, incomplete, mechanically
reproduced, multiple or automated entries, and entries by ineligible individuals will be disqualified. Lost,
late, misdirected, mutilated or postage-due entries will not be considered. Each postcard-envelope
entry must be mailed separately in a #10 size business envelope with a handwritten address.

Limit only one entry per person or household each monthly Sweepstakes Period, regardless of
method of entry. Entries received for a given period's drawing will not be retained for subsequent
periods' drawings.



SWEEPSTAKES ENTRY SCHEDULE:

Sweepstakes
Period
Entry Begins Entry Ends must be
received
Feb 2/4/2012 3/2/2012 3/9/2012
Mar 3/3/2012 4/6/2012 4/13/2012
Apr 4/7/2012 5/4/2012 5/11/2012
May 5/5/2012 6/1/2012 6/8/2012
Jun 6/2/2012 7/6/2012 7/13/2012
July 7/7/2012 8/3/2012 8/10/2012
Aug 8/4/2012 8/31/2012 9/7/2012
Sept 9/1/2012 10/5/2012 10/12/2012
Oct 10/6/2012 11/2/2012 11/9/2012
Nov 11/3/2012 11/30/2012 12/7/2012
Dec 12/1/2012 1/4/2012 1/11/2013
Jan 1/5/2013 2/1/2013 2/8/2013

Only complete entries are eligible. In case of dispute as to identity of an online entrant, entry will be
declared made by the authorized account holder of the E-mail address used to enter the Sweepstakes at
time of entry. "Authorized Account Holder" is defined as the natural person who is assigned an E-mail
address by an Internet access provider, online service provider, or other organization (e.g., business,
educational, institution, etc.) responsible for assigning E-mail addresses or the domain associated with
the submitted E-mail address. Any other attempted form of entry is prohibited; automatic, programmed,
robotic or similar means of entry are not permitted. Sponsor, its advertising, promotion and research
agencies are not responsible for lost, late, damaged, incomplete, illegible, misdirected or postage-due
entries/mail or for technical errors of any kind including computer/information network failures, hardware,
software, telephone or other communications malfunctions of any nature, errors or failures of any kind,
lost or unavailable telephone or network connections, Website, Internet, or ISP availability, unauthorized
human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless
of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit a
participant's ability to take part in the Sweepstakes. All entries become the sole property of the Sponsor
and will not be acknowledged or returned.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DAMAGE ANY WEBSITE OR UNDERMINE THE
LEGITIMATE OPERATIONS OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND/OR CIVIL
LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK
REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH ENTRANT TO THE
FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION AND DISQUALIFY
SUCH ENTRANT FROM THE SWEEPSTAKES.


3. DRAWING: Winners will be selected in a series of three (3) monthly random drawings with three (3)
drawings (and three winners) per Dollar General monthly Sweepstakes Period - that is, three drawings
per sweepstakes period from February 2012 to February 2013. Each period's drawing will consist of all
eligible entries received for that "Sweepstakes Period" (see Section 2 "ENTRY", above). All drawings will
be conducted by PHD Marketing Services LLC, an independent judging organization, on or about the
fifteenth day of the immediately following sweepstakes period. Odds of winning depend on the total
number of eligible entries received. The Administrator's and/or Sponsor's decisions will be final and
binding in all matters relating to the Sweepstakes. Sponsor reserves the right, in its sole discretion, to
cancel, terminate, modify, or suspend this Sweepstakes in whole or in part for any reason, including,
without limitation, to change the sweepstakes Rules or prizes in any jurisdiction or if causes beyond its
control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In
such case, Sponsor will select the winner from all eligible entries received prior to and/or after (if
appropriate) the action taken by Sponsor. By entering Sweepstakes, entrants agree to be bound by these
Rules and the decisions of the judges.

4. PRIZES: Three (3) Grand Prizes for each sweepstakes period's drawing: A check in the amount of
$1,000 will be presented to each Grand Prize winner. Retail value of Grand Prize is $1,000. The prize
awarded in connection with the Sweepstakes is nontransferable and non-endorsable. The prize (or any
portion thereof) cannot be sold or transferred. All prizes claimed will be awarded. No prize substitutions
allowed, except at Sponsor's sole discretion in the event of prize unavailability for any reason, and then only
for a prize of equal or greater value. All federal, state, provincial and local laws and regulations apply.


5. NOTIFICATION: The three (3) Grand Prize winners selected during each sweepstakes period will each be
notified by phone, e-mail [if provided] and/or overnight courier. Winner will be required to sign and return an
Affidavit of Eligibility and a Liability and Publicity Release (where legal) and a W-9 Tax identification form
within 10 days of notification. If winner cannot be contacted, declines to accept the prize, or doesn't respond
to contact attempts, or if prize is returned as undeliverable, or in the event of noncompliance, as determined
in the discretion of Administrator and/or Sponsor with these Official Rules, the prize will be forfeited and an
alternate winner will be selected. Upon forfeiture, no compensation will be given. Prize will be awarded to
winner or an alternate winner under all circumstances.

6. CONDITIONS: All taxes are the sole responsibility of the winner accepting the prize. An IRS 1099MISC
Federal tax form will be issued to the winner for the value of the prize. Winner will be required to complete
and sign a Federal W-9 tax identification form before receiving their prize. Participation in Sweepstakes and
acceptance of prize constitutes winner's permission to use his/her name, address (city and state only),
likeness and any statements made by winner regarding the Sweepstakes or Sponsor for advertising and
promotional purposes without additional compensation, except where prohibited by law. By acceptance
and use of prize, winner agrees to hold harmless and indemnify Sponsor and its parent
organization, affiliates, governors, officers, directors, agents, employees, subsidiaries and service
agencies or independent contractors against any and all liability, damages or causes of action
(however named or described), with respect to or arising out of entrant's participation in the
Sweepstakes, or the receipt or use/misuse of the prizes awarded herein. These parties, their
respective affiliates and subsidiaries, advertising/promotional agencies, and each of their directors, officers,
employees, agents, successors and assigns have no liability or responsibility for any personal injuries,
losses or damages or claims of any kind resulting from participation in the Sweepstakes, acceptance,
possession or use/misuse of any prize. Sponsor assumes no responsibility for any error, omission,
interruption, deletion, defect, delay in operation or transmission, theft or destruction. The Sponsor is not
responsible for printing or typographical errors in any Sweepstakes related material. No more than the
advertised number of prizes will be awarded. Entrants who do not comply with the Official Rules or attempt
to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase or sales
presentation necessary to participate. These Official Rules are intended solely for the personal use of an
individual participant and may be reproduced only once for such personal use; ANY FURTHER
REPRODUCTION OF THESE OFFICIAL RULES IS PROHIBITED.

7. ADDITIONAL TERMS: Sponsor reserves the right, in its sole discretion, to disqualify any individual it
believes, in its sole discretion, to be tampering with the entry process or the operation of the
Sweepstakes or Web site. For details regarding collection of information from users of the Web site
(including entrants), please consult the privacy policy on the Website located at
http://www.dollargeneral.com/helpdesk/index.jsp?display=safety&subdisplay=privacy. Additionally,
Sponsor reserves the right to prosecute any fraudulent activities to the full extent of the law.

8. WINNERS LIST: For the first initial, last name and city of residence of the period's prize winner, send a
self-addressed stamped envelope, postmarked no later than the 15th of the sweepstakes period
immediately following to: 2012-13 Dollar General Customer Satisfaction Survey Sweepstakes [Specify
Sweepstakes Period] Winners List, P.O. Box 746, Georgetown, CT 06829-0746. Residents of VT may
omit return postage.

9. SPONSOR: Dollar General Corporation, 100 Mission Ridge, Goodlettsville, TN 37072.

10. ADMINISTRATOR: PHD Marketing Services LLC, 54 Portland Avenue, Redding, CT 06896-3113.