Dollar General Sweepstakes Rule

2010-2011 CUSTOMER SATISFACTION SURVEY

SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT OR SURVEY PARTICIPATION NECESSARY TO ENTER OR WIN. A PURCHASE OR SURVEY PARTICIPATION WILL NOT IMPROVE ONE’S CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. ELIGIBILITY: This Sweepstakes is offered to legal residents of the U.S. who are age eighteen (18) or older as of the first day of each “Sweepstakes Period” listed on the “SWEEPSTAKES ENTRY SCHEDULE” below, and who are physically located within the United States (hereafter “Territory”) and who are not employees of Dollar General Corporation (“Sponsor”), Administrator, or any of its or their parent companies, subsidiaries, affiliates, assigns, advertising, or research and promotion agencies. Members of the immediate family of persons above (spouses, children, siblings, in-laws and members of the same household [whether related or not]) are not eligible. Void in Rhode Island, Canada, Puerto Rico, Guam, U.S. Virgin Islands and any other U.S. possession or territory and where prohibited or restricted by law. Promotion is subject to all federal, state, provincial and local laws and regulations.

2. ENTRY: Sweepstakes occurs monthly, according to the Dollar General Sweepstakes Entry Schedule chart below; beginning January 29, 2011 at 12:00:01 a.m. Eastern Time (ET) and ending February 3, 2012 at 11:59:59 p.m. Eastern Time (ET). Participants may enter during each listed “Sweepstakes Period”. There are two ways to enter:

a. Eligible customers of participating Dollar General® retail locations will receive a cash register receipt inviting them to call a toll-free telephone number (1-866-214-5750) or visit the Internet address (http://www.DollarGeneralSurvey.com) to participate in a Survey and/or enter the Sweepstakes. Customers who receive an official Survey Code can complete a customer satisfaction survey online during a Sweepstakes Period (a "period" being defined as between 12:00:01 a.m. (ET) on the first day of a monthly sweepstakes period and 11:59:59 p.m. (ET) on the last day of that monthly sweepstakes period) in order to enter for that period’s drawing.

b. Alternatively, any eligible person may enter the drawing by hand printing their full name, street address (no P.O. Boxes), city, state, zip code, home telephone number, e-mail address and age on a 3½” X 5” postcard and mailing it, first-class U.S. postage prepaid, inside a standard #10 size business envelope with a handwritten address to: Dollar General Customer Satisfaction Survey Sweepstakes, P.O. Box 690, Georgetown, CT 06829-0690. All mail-in entries must be postmarked on or before the last day of a sweepstakes period and received by the 7th day of the immediately following period for entry into that period’s drawing. If the last day of a period and/or the 7th day of the immediately following period falls on a Sunday or a government Holiday, the entry may be postmarked or received (as appropriate) on the immediately following business day. Entries must be submitted individually in each envelope with the entry address handwritten thereon. No mechanical reproductions or facsimiles will be accepted. Any alterations or forged entries will void the entry. Any entries not received in envelopes will be disqualified. Any professionally or mechanically printed entry forms other than those hand written on a plain 3½” X 5” postcard will be disqualified. Illegible, incomplete, mechanically reproduced, multiple or automated entries, and entries by ineligible individuals will be disqualified. Lost, late, misdirected, mutilated or postage-due entries will not be considered. Each postcard-envelope entry must be mailed separately in a #10 size business envelope with a handwritten address.

Limit only one entry per person or household each monthly Sweepstakes Period, regardless of method of entry. Entries received for a given period’s drawing will not be retained for subsequent periods’ drawings.

SWEEPSTAKES ENTRY SCHEDULE:

Sweepstakes Period	Entry Begins	Entry Ends	Mailed entries must be received
Feb	1/29/2011	2/25/2011	3/4/2011
Mar	2/26/2011	4/1/2011	4/6/2011
Apr	4/2/2011	4/29/2011	5/4/2011
May	4/30/2011	5/27/2011	6/1/2011
Jun	5/28/2011	7/1/2011	7/8/2011
July	7/2/2011	7/29/2011	8/5/2011
Aug	7/30/2011	8/26/2011	9/2/2011
Sept	8/27/2011	9/30/2011	10/7/2011
Oct	10/1/2011	10/28/2011	11/4/2011
Nov	10/29/2011	11/25/2011	12/2/2011
Dec	11/26/2011	12/30/2011	1/6/2012
Jan	12/31/2011	2/3/2012	2/9/2012

Only complete entries are eligible. In case of dispute as to identity of an online entrant, entry will be declared made by the authorized account holder of the E-mail address used to enter the Sweepstakes at time of entry. "Authorized Account Holder" is defined as the natural person who is assigned an E-mail address by an Internet access provider, online service provider, or other organization (e.g., business, educational, institution, etc.) responsible for assigning E-mail addresses or the domain associated with the submitted E-mail address. Any other attempted form of entry is prohibited; automatic, programmed, robotic or similar means of entry are not permitted. Sponsor, its advertising, promotion and research agencies are not responsible for lost, late, damaged, incomplete, illegible, misdirected or postage-due entries/mail or for technical errors of any kind including computer/information network failures, hardware, software, telephone or other communications malfunctions of any nature, errors or failures of any kind, lost or unavailable telephone or network connections, Website, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit a participant’s ability to take part in the Sweepstakes. All entries become the sole property of the Sponsor and will not be acknowledged or returned.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATIONS OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION AND DISQUALIFY SUCH ENTRANT FROM THE SWEEPSTAKES.

3. DRAWING: Winners will be selected in a series of three (3) monthly random drawings with three (3) drawings (and three winners) per Dollar General monthly Sweepstakes Period - that is, three drawings per sweepstakes period from February 2010 to January 2011. Each period’s drawing will consist of all eligible entries received for that “Sweepstakes Period” (see Section 2 "ENTRY", above). All drawings will be conducted by PHD Marketing Services LLC, an independent judging organization, on or about the fifteenth day of the immediately following sweepstakes period. Odds of winning depend on the total number of eligible entries received. The Administrator’s and/or Sponsor’s decisions will be final and binding in all matters relating to the Sweepstakes. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend this Sweepstakes in whole or in part for any reason, including, without limitation, to change the sweepstakes Rules or prizes in any jurisdiction or if causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Sponsor will select the winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. By entering Sweepstakes, entrants agree to be bound by these Rules and the decisions of the judges.

4. PRIZES: Three (3) Grand Prizes for each sweepstakes period’s drawing: A check in the amount of $1,000 will be presented to each Grand Prize winner. Retail value of Grand Prize is $1,000. The prize awarded in connection with the Sweepstakes is nontransferable and non-endorsable. The prize (or any portion thereof) cannot be sold or transferred. All prizes claimed will be awarded. No prize substitutions allowed, except at Sponsor’s sole discretion in the event of prize unavailability for any reason, and then only for a prize of equal or greater value. All federal, state, provincial and local laws and regulations apply.

5. NOTIFICATION: The three (3) Grand Prize winners selected during each sweepstakes period will each be notified by phone, e-mail [if provided] and/or overnight courier. Winner will be required to sign and return an Affidavit of Eligibility and a Liability and Publicity Release (where legal) and a W-9 Tax identification form within 10 days of notification. If winner cannot be contacted, declines to accept the prize, or doesn’t respond to contact attempts, or if prize is returned as undeliverable, or in the event of noncompliance, as determined in the discretion of Administrator and/or Sponsor, with these Official Rules, the prize will be forfeited and an alternate winner will be selected. Upon forfeiture, no compensation will be given. Prize will be awarded to winner or an alternate winner under all circumstances.

6. CONDITIONS: All taxes are the sole responsibility of the winner accepting the prize. An IRS 1099MISC Federal tax form will be issued to the winner for the value of the prize. Winner will be required to complete and sign a Federal W-9 tax identification form before receiving their prize. Participation in Sweepstakes and acceptance of prize constitutes winner’s permission to use his/her name, address (city and state only), likeness and any statements made by winner regarding the Sweepstakes or Sponsor for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance and use of prize, winner agrees to hold harmless and indemnify Sponsor and its parent organization, affiliates, governors, officers, directors, agents, employees, subsidiaries and service agencies or independent contractors against any and all liability, damages or causes of action (however named or described), with respect to or arising out of entrant’s participation in the Sweepstakes, or the receipt or use/misuse of the prizes awarded herein. These parties, their respective affiliates and subsidiaries, advertising/promotional agencies, and each of their directors, officers, employees, agents, successors and assigns have no liability or responsibility for any personal injuries, losses or damages or claims of any kind resulting from participation in the Sweepstakes, acceptance, possession or use/misuse of any prize. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, theft or destruction. The Sponsor is not responsible for printing or typographical errors in any Sweepstakes related material. No more than the advertised number of prizes will be awarded. Entrants who do not comply with the Official Rules or attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase or sales presentation necessary to participate. These Official Rules are intended solely for the personal use of an individual participant and may be reproduced only once for such personal use; ANY FURTHER REPRODUCTION OF THESE OFFICIAL RULES IS PROHIBITED.

7. ADDITIONAL TERMS: Sponsor reserves the right, in its sole discretion, to disqualify any individual it believes, in its sole discretion, to be tampering with the entry process or the operation of the Sweepstakes or Web site. For details regarding collection of information from users of the Web site (including entrants), please consult the privacy policy on the Website located at http://www.dollargeneral.com/CustomerCare/Pages/PrivacyPolicy.aspx. Additionally, Sponsor reserves the right to prosecute any fraudulent activities to the full extent of the law.

8. WINNERS LIST: For the first initial, last name and city of residence of the period’s prize winner, send a self-addressed stamped envelope, postmarked no later than the 15^th of the sweepstakes period immediately following to: 2010-2011 Dollar General Customer Satisfaction Survey Sweepstakes [Specify Sweepstakes Period] Winners List, P.O. Box 746, Georgetown, CT 06829-0746. Residents of VT may omit return postage.

9. SPONSOR: Dollar General Corporation, 100 Mission Ridge, Goodlettsville, TN 37072.

10. ADMINISTRATOR: PHD Marketing Services LLC, 54 Portland Avenue, Redding, CT 06896-3113.